In Stockholm, a number of teenagers who spend less time on housework is rising. So Samsung Galaxy S7 and AddWash machine have came up with an excellent idea to encourage teenagers to do particular housework like laundry. By creating a LANdry – a Laundromat Internet Cafe offering online games for free for a certain period of time as same as time used for washing their clothes.
From this point, teenagers are willing to do laundry and trade their dirty clothes for gaming time. Besides, the game turns off as soon as the laundromat is finished, to ensure users will unload their laundry and fold them instead of hogging the machines.
This idea shows the interest of Samsung and Addwash in teenager market as well as the power of gaming that can do in business.
Photo courtesy of PSFK and VDO courtesy of Samsung