According to State of the Global Islamic Economy 2014 – 2015 Report that Muslim clothing and fashion market is expected to reach $488 billion by 2019, many fashion brands have spotted this market and created various collections specially for Muslim women.
Started in 2014, New York-based fashion brand – DKNY was a pioneer who captured this market and launched a Ramadan collection, for Muslims during the Islam’s holy month of Ramadan.
As well as one of the most famous French fashion houses likes Chanel that presents their clothing design for Muslim women through their exclusive Cruise Show in Dubai in 2014. The collection included different looks of shalwar kameez that blended religious aspect into style.
An American fashion brand likes Tommy Hilfiger also launched limited edition of Ramadan collections in 2015 and 2016, featured sophisticated and elegant looks.
Oscar de la Renta – a luxury American fashion house also released exclusive caftan collection in 2015. The design is surely iconic featured with intricate embroidery.
Besides, a fast-fashion retailer likes Mango is following this direction as well. With their launches of Ramadan Collections in 2015 and 2016 that express contemporary sense through easy jackets, caftans and tunics, and shirts.
Zara is also one of the fast-fashion retailer that addresses Muslim market by launching Shahjahan Eid Lawn Collection 2015 featured high-quality fabrics in bright color with beautiful embroidery.
The Japanese clothing company – Uniqlo also embraced this idea and released their first Muslim clothing – Hana Tajima LifeWear Collection in 2015. As an identity of the brand that promotes modesty, the design of this collection is surely modest yet fashionable that suits for everyday life.
Even the Italian brand likes Dolce & Gabbana is also aware of purchasing power of Muslim consumers and launched a range of abayas and hijabs. The design of this collection mainly consists of delicate silk, lace and satin with floral prints that make its look so classy, luxury and fashionable.
Ranging from fast fashion brand to luxury fashion house, Muslim market is surely never slow down, which give us a hint that the islamic value will continue influencing fashion industry and perhaps in many other industries around the world.
Photos courtesy of DKNY. Chanel, Tommy Hilfiger, Oscar de la Renta, Mango, Zara, Uniqlo and Dolce & Gabbana