As the Olympic Games has begun, Apple has launched limited-edition Apple Watch bands for the 2016 Olympics that illustrate the flags of 14 different countries, and are only available in Apple Store in Village Mall in Barra da Tijuca, Brazil.
These limited-edition watch bands represent the United States, Canada, Great Britain, The Netherlands, South Africa, New Zealand, Mexico, Japan, Jamaica, China, Australia, Germany, France, and of course Brazil.
They do not only tempt Apple’s fans and collectors, but also everyone who is in to the Games and eager to show their support to their own countries. Like Sprinter Trayvon Bromell – a United States athlete has already gotten the USA version band as seen from his twitter image.
However, Apple seems to make it too “limited-edition” with a cost over $100 per each and its availability only in Brazil, which made an accessory company – Casetify has an opportunity to create its own Apple Watch band collection, that is much cheaper and available worldwide. But as one of the biggest brand with great loyal customers, Apple perhaps would not mind that others have taken some of its market share.
What we can learn from here is that launching limited-edition products is not something new, but launching them for specific events is surely a key success in business. Since it can create another product attractiveness, besides its functionality and appearance, that encourages people to seek for ones. On the other hands, making it too “limited-edition” is not guaranteed a great idea for any brands, but for brands with strong identity.