Japanese beauty brand Shiseido has promoted Rouge Rouge lipstick collection by creating an app “Rouge Rouge Kiss Me” that allows two users to virtually kiss in real time.
Two users can easily enjoy the interactive experience remotely. One user just invites another to access the same site. Both of them will fill in their names and choose their preferred lipstick colors from Rouge Rouge collection before a counting-down begins. After the countdown reaches zero, they will need to kiss their smartphone screens. And the the site will overlay both kiss marks and become personalized virtual kiss that can be shared to SMS, email and social medias!